We are excited to announce a new Dyad Feature! Welcome to our Dyad Stockist Spotlight Series.
First up, we are spotlighting our incredible Hong Kong Stockist Goosebump.
Founded by Yan Yee Lam (otherwise known as Miffy), a creative from Hong Kong , Goosebump began as a portrait studio before evolving into one of Hong Kong's most thoughtfully curated concept stores. The name says it all, that singular feeling when something touches your heart. It's the filter through which every brand and every piece is chosen, and it's exactly why Dyad felt at home there.
We sat down with Miffy to talk about her creative journey, what draws her to independent brands from around the world, and what it was about Dyad that gave her that goosebump moment.
Tell us a little about yourself and the journey that led you to open Goosebump.
Goosebump really started from the feeling behind the word. In Cantonese, goosebump is 毛管戙」(mou4 gun2 dung6), the shiver you feel when something touches your heart.
We chose Goosebump without the “s” because those moments don’t come in bulk. They are singular, unexpected and honest. Just like every piece we carry.
For us, that became the idea of a gift shop. Not only for big occasions, but for the little moments too: a small object that makes you smile, reminds you of someone, or simply makes the day feel better.
How would you describe your personal aesthetic, and how much of that shows up in what you stock?
My personal aesthetic is colourful, warm and a little playful. I like things with texture, humour and character, not things that feel too perfect or too serious.
I’m usually drawn to pieces that make me stop for a second. It could be a colour combination, a handmade detail, an unusual shape, or something that simply makes me smile.
That shows up a lot in what we stock at Goosebump. We choose things we would genuinely want to give to someone, or secretly keep for ourselves. If a piece has a bit of life in it, it usually belongs here.
How would you describe the Goosebump customer?
Many of them come in looking for a gift, but not just anything. They want something that feels personal, thoughtful, or a bit unexpected. Sometimes they are buying for a friend, a partner, a home, or simply a little treat for themselves.
How do you decide what makes it onto your shelves? What does a brand or product need to have?
We usually know quite quickly when something feels right. If a piece makes us stop for a second, pick it up, smile, or look at it again, that is usually a good sign.
It needs to have character. It could be the colour, the texture, the handmade detail, the humour, or simply the way it feels in your hand. Because Goosebump is a gift shop, we also ask ourselves: would we actually give this to someone? Would we be happy to receive it? Would it make someone’s day a little better?
For a brand, we like to feel that there is real care behind the work. It does not have to be perfect or serious, but it has to feel honest, a little unexpected, and not just something made to fill a shelf.
How did you first come across Dyad? What drew you to the brand and made you feel it was the right fit for Goosebump?
What drew us in was that Dyad felt bold, but still easy to love. The bags have a strong personality, but they do not feel too serious. They are colourful, joyful and full of character, while still being something you can imagine using in everyday life.
Goosebump is home to some incredible independent brands from around the world. Can you share three favourites and what makes them special to you?
Erstwilder is special to us because it turns a small accessory into a little piece of wearable art. A brooch can be a tiny thing, but their designs are full of character, humour and colour. They are the kind of pieces people pick up and instantly smile at.
Archivist is another favourite because it makes everyday objects feel special. A matchbox, a card or a bar of soap can become a proper gift when the design has charm. We love their humour, illustrations and slightly nostalgic feeling.
The Basket Room is special because it brings warmth and texture into the home. The baskets are practical, but they also have so much handwork and personality. No two pieces feel exactly the same, and that is something we really love.
What do you think makes South African craft and design stand out on a global stage?
From our perspective in Hong Kong, South African craft stands out because it feels very alive. In a city where many products can feel polished, fast-moving or quite similar, pieces with real handwork, colour and character feel refreshing.
For customers in Hong Kong and Asia, I think it gives them something they do not see every day, but can still connect with immediately. It has a strong identity, but it also feels warm, useful and easy to enjoy. That balance is what makes it stand out globally.
If you had to pick a personal Dyad Bag as your favourite, which one would it be and why?
I would pick the Flora Bag in Lobster Red. I’m always drawn to a strong colour, and this orange-red feels just right: saturated, cheerful and bold, but still very easy to wear.
I also love that the size is useful for different occasions. You can carry what you need, but the bag still has this soft, cute shape that makes it feel fun. It is a very “makes your day” kind of bag.
Do you have any craft / creative hobbies that you are trying out or interested in?
I’ve always loved photography and visual styling, and recently I’ve been very interested in creating window displays for the shop.
I like treating the window almost like a small installation. It is not just about placing products there, but about building a little scene around them. I enjoy thinking about colour, shape, height, texture and how everything works together.
What I love most is that it makes the ideas in my head become something real. Every time we change the window, the shop feels fresh again, and it gives customers a new reason to stop and look.
What is a typical weekend in Hong Kong like for you?
A typical weekend is usually a mix of Goosebump and Hong Kong wandering.
We often spend weekends in the shop, meeting customers, arranging displays, taking photos, packing orders and sometimes changing the window display. Central and Sheung Wan can be busy, but I like that energy. It makes the shop feel alive.
When there is time, we like walking around different neighbourhoods, visiting cafés, small shops and old streets, and noticing little details: colours, signs, textures, buildings, or something funny in a shop window. Hong Kong is fast and crowded, but it always gives you something to look at.